The OOH scene is consistently generating amusing campaigns for us on the road, especially in the entertainment industry that enriches our daily commute with the latest static trailers of the Egyptian Box Office. Nowadays, we are witnessing Taht Tahdeed Al selah, or “At Gunpoint,” in English. Starring Hassan El RadadMai OmarShereen RedaBayoumi Fouad, Abbas Abul-Hassan, and Amr Abdul Gelil

The visual gives an impression of the movie as mysterious, one of the visuals comes on a dark background, and the stars make eye contact with the audience directly and thoughtfully. The same seriousness appears on the stars' faces in the other visual with a collage-style design. The film name has a unique calligraphic style, designed especially to give the same look and feel of the mystery.

The campaign pooped up the roads in the last week of October, with focused distribution on certain districts, with different formats and sizes for the ad message. Worth mentioning, the campaign surpassed 2 million Egyptian pounds at the box office in its first weeks.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

The Art & Science of OOH

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