Hilton’s newest hotel in Dubai, Hilton Dubai Palm Jumeirah, is strategically located on the iconic Palm Jumeirah and is home to 10 new exciting dining concepts. American multinational hospitality company, Hilton, has risen once before on UAE’s billboards back in October with their “For the Stay” campaign. As always, Hilton entices Dubai’s audience with an offering that they can’t turn down. The new Hilton Dubai Palm Jumeirah took off on Dubai’s digital screens in the fourth week of October, advertising its unmissable pristine pools, private beaches with spectacular city views, and a superb spa with an ultimate relaxing experience in your wait. The new ad spaces for the prestigious hotel parade its most outstanding qualities and utilities while encouraging the audience to escape their reality and visit Hilton Dubai Palm Jumeirah for a new and innovative visit that will not disappoint. The blue and green color pallet in the ads is extremely attractive and visible, symbolizing trustworthiness and freshness. The pools spotlighted in the ad will tempt the audience to enjoy Dubai’s widely disagreed upon hot weather and seize the moment to enjoy a luxury beachfront resort that boasts ten on-site food & drink venues available for you to enjoy. The campaign slogan “A Chance to Escape” is noted in both English and Arabic, alongside the hotel logo, encouraging the audience to visit now.