Kärcher mounts Dubai’s OOH platforms in a new outdoors ad for their home appliances, explicitly cleaning supplies. Whether it's a factory hall, a courtyard entry, or Mount Rushmore that needs cleaning, Kärcher wants to make daily life easier, better, and more enjoyable with strong, effective cleaning products. This ad campaign focuses on their vacuum cleaners, the VC 4 Cordless myHome and VC 6 Cordless ourFamily in particular. Kärcher vacuum cleaners provide strong suction power, flexibility, and maneuverability, being the ideal vacuum cleaner for everyone with “German Quality,” as they state, including allergy sufferers, singles, families, and pet owners. The ad visuals reflect their brand identity with bright yellow billboards and a woman effortlessly tidying her walls with the vacuum with minimal effort. The low-weight and reliable VC model is spotted in its lightweight design as well. The new campaign was released on digital screens in Dubai in the fourth week of October.
