Al Habtoor Motors is the exclusive distributor of JAC Motors, Mitsubishi Motors, Mitsubishi Fuso, Chery, TEMSA, Bentley, Bugatti, and McLaren in the UAE, and a part of the UAE-based diversified multi-billion dirham business conglomerate Al Habtoor Group.

The automotive distributor has been active in the streets of the UAE using outdoor media since 2020. All out-of-home campaigns advertised by Al Habtoor Motors are for Mitsubishi’s Crossovers, SUVs, Trucks, and Buses. The automotive distributor’s last appearance in the streets of Dubai was this second week of November with the marketing objective of raising awareness for Mitsubishi’s Trucks Buses, Mitsubishi Fuso. Al Habtoor Motors used hoarding OOH spaces to showcase the different models of trucks and buses offered to potential Mitsubishi truck and bus buyers. The campaign was spotted in Dubai and Ras Al Khaimah in the fourth week of October.

Today marks Al Habtoor Motors' first outdoor campaign for the JAC Motors brand. The automotive distributor uses the uni-pole spaces for advertising the “stand-out from the crowd” sedan, JAC J7. The campaign’s visuals showcase the sporty character high-end mid-range sedan in red. When you purchase your JAC from Al Habtoor Motors, you will get “5 Years” of “Unlimited KM Warranty” and also a “2 Years Service”.    

With Al Habtoor Motors now advertising via Out-of-Home JAC Motors and Mitsubishi Motors and Mitsubishi Fuso, will the next OOH campaign advertise their other exclusive distributor vehicles? 

Campaign Credits

Industry: Automotive

Brand: JAC Motors

Advertiser: Al Habtoor Motors

OOH Size: Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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