Early risers, this campaign is for you. The worldwide fast food chain Mcdonalds is back in the Egyptian outdoor advertising space with its beloved breakfast menu, after its last appearance in the sponsorship of FIFA World Cup Qatar 2022.

The campaign is engaging and realistic, depicting a joyous jumble of breakfast menu options. The image highlights the classic go-to breakfast items such as Chicken McMuffin, Egg McMuffin, McFalafel, Egg & Cheese Wrap, Hash Browns, Orange Juice, and Coffee. The straightforward but enticing call to action "Start Your Day With a Good Idea. Start Your Day With McDonald's Breakfast," which is the translation of the same in Arabic in the ad copy, and the campaign's goal is to draw attention to the popular but often overlooked McDonald's Breakfast.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about McDonald’s campaigns.

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Manfoods

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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