Vodafone Egypt is the largest mobile network operator in Egypt in terms of active subscribers. It was launched in 1998 under its former name Click GSM. It covers various voice and data exchange services, as well as 4G, 3G, ADSL, and broadband Internet services

The telecommunication operator was last seen in the streets of Greater Cairo using Out-of-Home advertising two months ago. August 2022’s OOH campaign had the marketing objective of raising awareness for Vodafone Cash. With many youths and young adults playing mobile shooting games in zombie mode, Vodafone Egypt used an entertaining and comical approach to connect with the target audience.  

Unlike Vodafone Egypt’s common marketing objective of raising awareness of the brand’s services, November 2022’s OOH campaign raises environmental awareness among all OOH viewers. With the message “The smallest change has a big impact” and “Together we can.” 

The visuals of the outdoor advertising campaign displaying plants, windmills, and solar panels surrounding Vodafone's logo, out-of-home viewers proudly see that their service provider is a strategic partner to the 27th United Nations Climate Change Conference “COP 27”. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

Campaign Credits

Industry: Telecommunication

Brand: Vodafone

Advertiser: Vodafone Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Strategic Partner | COP27

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