A booming campaign is all over Cairo, and the excitement is in the air. The campaign has no detail at all, as the blue billboard has the message “Flowing West” with a big R letter; what we can guess is something big will happen in west Cairo. The campaign’s billboards are drenched in blue, which symbolizes advertising trust and credibility, making us wonder more about the industry and this campaign's brand. This campaign teaser is for the books. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about outdoor campaigns.
