Since the previous campaign back on October 2021 and the mobile app, Money Fellows has been away from the outdoor advertising landscape to revisit the current campaign we’re about to review. The financial services application campaign has multiple messages to showcase its points of strength to the target audience and to tackle the curiosity of a newer audience. One of the messages is “100% discount on the first installment,” as the application will allow new users not to pay the application fee. “The biggest money pool application in Egypt” In this message, Money Fellows decided to invade the out-of-home scene to “Collect 30K EGP with your national ID” as an indication of no complicated processes to sign up and start the money pool with the application. So basically, the campaign emphasized 3 essential points, which are “strength, simplicity, and saving,” to create a sense of interest. One other important note is the color of the billboard; the brand went to drench the campaign in blue as the color symbolizes trust and safety, which is a message that has to be delivered to the users subconsciously to give them the trust they need, especially if it’s related to financial transactions. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Money Fellows’ campaigns.
