After two years of being away from the outdoor ad space, Dubai Festival City Mall is gladly announcing the launch of a brand new ‘Vibes by the Bay’ designed by Dubai Festival City Mall bringing delicious food trucks, a fun-filled market, family-friendly activities, and a stunning aquatic circus experience to a 7-month pop-up The visuals showcase all the activities the place has on sight, across the dreamy gradient purple-toned background comes an array of offerings, the magical place is ready to spoil visitors with Instagrammable attractions such as tempting street food trucks, a diversified new marketplace, a profusion of family-oriented activities, and the famed water circus experience, they will see and feel the charm of Dubai Festival City Mall's stunning destination. Starting from October 2022 to May 2023, with the HOTSPOT, Dubai Festival City Mall, Festival Garden, and Fontana displayed underneath the visual portrayed. The brand-new campaign surfaced on Dubai’s billboards in the fourth week of October upon digital screens.