LANCÔME PARIS rises on Dubai’s billboards with a phenomenal new feature of the IDÔLE EAU DE PARFUM Nectar. Following their prior appearance, LANCÔME PARIS is back at it again with a perplexing showcase on UAE’s outdoor digital arena. The multinational cosmetics & personal care brand parades the fresh enveloping fragrance that supplies notes of bright citrus, clean rose, spotless jasmine, white musks, and vanilla on the outdoor advertising ad spaces, featuring a 3-dimensional visual of the perfume bottle, highlighting its sleek packaging. The visuals are extremely eye-catching, grabbing the attention of onlookers, and focusing on the noblest and iconic perfume ingredient, the rose. The ad spaces mainly utilize the color pink throughout the billboard's design, showcasing the energy emitting from the product, which radiated femininity and luxury. The 3D video display brings out the product and parades the IDÔLE EAU DE PARFUM Nectar to the audience, embodying its stunning vibrancy and spirit. The outstanding showcase hit Dubai roads on the fourth of October on digital screens.
