Jeep takes off on UAE’s billboards parading the “Back to Life, Back to Adventure” campaign showcasing the Wrangler Range and its amazing benefits. Following their prior campaign, the automotive brand showcases the starting price of their Wrangler Range as well as the purchase advantages. 

Trading Enterprises showcases the Wrangler Range’s legendary capabilities, hosting the formidable Wrangler 392 with legendary Hemi V8 performance. The vehicle is placed in the middle of the ad space, with sand dunes and air balloons, spotlighting its forward power abilities and ability to park anywhere. The ad copy notes the car’s starting price, which is set at AED2,269 per month, with each purchase coming with a 5-year warranty, 5 years of roadside assistance, free first-year registration, a free service package, as well as guaranteed buy-back. The “Back to Life, Back to Adventure” is also noted as a limited offer.   

The limited offer struck Dubai roads in the fourth week of October upon wall wrapping.  

Campaign Credits

Industry: Automotive

Brand: Jeep Wrangler

Advertiser: Trading Enterprises

OOH Size: Wall Wrapping

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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