Aster DM Healthcare is one of the largest and fastest-growing conglomerates in the MENA region. It covers the full spectrum of healthcare services and boasts an expansive portfolio that includes hospitals, clinics, diagnostic centers, and retail pharmacies. With the healthcare service growing on a large scale, Aster Hospital launches its first out-of-home campaign in the streets of the United Arab Emirates. The marketing objective for the campaign is to raise awareness for Aster Hospital’s services being available in Sharjah. The words “Now Open” are vivid in the Hoarding OOH spaces and with a shot of a happy family, out-of-home viewers understand that Aster Hospital's affordable and quality services are available to people of all ages in Sharjah. The healthcare service provider uses the green color in the OOH spaces background as green resembles fertility and health. Curious about Aster Hospital’s accumulated years of healthcare experience, the healthcare service provider showcases its logo on the top right side of the OOH space with “Since 1987” visible to comfort those who are in doubt. With Aster Hospital’s first OOH campaign advertising its expansion in Sharjah city, will the healthcare service provider’s next out-of-campaign raise awareness of a certain service, an expansion to a new city, or will it launch a promotional campaign since the hospital’s objective is to offer affordable and quality healthcare service?
