Meamar Makkah Developments is an Egyptian real estate development company with over 18 years of experience in the Egyptian market. The real estate developer focuses on developing residential projects for all buyer market segments. Within 18 years in the Egyptian Real Estate Industry, Meamar Makkah Developments served 900 property buyers and developed 90+ projects in 7 locations.

Today highlights a new real estate competitor in the OOH spaces in the streets of Greater Cairo, as Meamar Makkah Developments launches its first Out-of-Home advertising campaign. The real estate developer uses the OOH spaces to raise awareness for their brand and clearly highlights a call to action in a big font, “Live in the 5th Settlement,” with a mobile phone number positioned under it. The real estate developer used blue as the primary color in the OOH spaces to signify the loyalty they will have to potential residential property buyers, while orange is the secondary color used to attract the OOH viewers' attention from afar and highlight that their residential projects are innovative.  

With Meamar Makkah Developments’ First OOH campaign offering a call to action to live in the 5th settlement, will the real estate developer’s next out-of-home advertise a residential project in that same location? 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign. 

Campaign Credits

Industry: Real Estate

Brand: Meamar Makkah

Advertiser: Meamar Makkah Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

The Art & Science of OOH

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