Amazon, Cairo’s beloved OOH presence, has returned to its billboards with new promotions and fantastic deals. Their last campaign, “Pay Less, Save More”, was a booming one in Cairo, so people were definitely sitting at the edge of their seats waiting for Amazon’s deals for Singles’ Day. It’s important to note that this is a global campaign occurring in the UAE, as well, with amazon.ae.
Singles' Day has soon overtaken Black Friday as the world's largest internet shopping occasion. Once more, it’s anticipated that it will boom in digital sales. Since the number 11/11 is a representation of four singles standing together, Singles' Day always falls on November 11. Beginning in 2009, the holiday became a massive shopping event as many companies started to provide steep, 24/7 discounts.
The highly anticipated 11/11 sale day, taking place on a Friday, is filled with deals from Amazon’s website and app. As declared on the visuals, they also extended it from 10 November to 12 November for Amazon Prime users, so people can catch more shopping in the hectic environment. From your basics to household items to electronic appliances, everything you could dream of is on sale! Did you think it ended there? Think again! Valu is also offering 30% cashback, partnering with Amazon. The brand advises you to “Shop the deals and save more!”
Catch more details about the campaign by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
Industry: Mobile Apps | eCommerce
Region: North Africa
Tags: Awareness Campaign | Promotional Campaign | ValU | Amazon Prime | Global Campaign | Sale 11.11
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