The Egyptian Superstar Bahaa Sultan just released another fine tune to prove his talent to be reckoned with since 1999, and the singer proved that his beautiful, serenading voice would be loved regardless of your age or taste in music. One of his songs will be in your playlist, that’s for sure! 

The newest hit single, “Nadran Alaya” is out now and visited the OOH scene with minimal artwork and solid colors, exactly like the singer’s music genre; the artwork follows the easy abstain school to announce the release of the new song. 

In a simple OOH billboard, you’ll find the singer standing in an artistic, dreamy pose with the name of the hit single on the left side and a dreamy background of the sky and a mountain. The advertiser's logo, Rotana, is visiting the billboard’s footer.

Sultan’s latest appearance was at Porto Al Minya concert last October. Which was a total success.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

Campaign Credits

Industry: Entertainment

Brand: Bahaa Sultan

Advertiser: Rotana Records

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Nadren Aalaya Album

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