Misr Italia is a diversified real estate developer with almost 35 years of continual and successful experience in the sector. Their projects are specifically tailored to the different market segments in Egypt. From economical housing projects, small to medium-sized factories, luxurious residential properties, tourism resorts, and commercial and retail properties to one of the most developed business parks in Cairo, Misr Italia is committed to introducing further projects ideal for the Egyptian market.

The real estate developer’s last appearance in the streets of Greater Cairo via out-of-home advertising was two months ago. September 2022 OOH’s marketing objective was to raise awarenessfor Vinci’s Newest Phase at New Administrative Capital, Vinci Lagoons.

In November’s OOH campaign, the Misr Italia Properties launched an awareness campaign for the launching soon phase in Il Bosco City located at New Cairo. Intending to connect potential residential property buyers with nature, Misr Italia develops the 15 Minute City. A city developed to encourage buyers to “Walk | Cycle | Drive” and embrace the surrounding nature amongst their Waterfront Villas and Luxury Apartments. Misr Italia utilizes the OOH spaces to advertise the seamless and beautiful synchronization between the Waterfront Villas, the walking pavements surrounded by grass, and the lake. 

It’s worth mentioning that in 2022 alone Misr Italia Properties launched 2 OOH campaigns for Il Bosco City, making today’s Out-of-Home the third campaign this year.      

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

Campaign Credits

Industry: Real Estate

Brand: IL Bosco City

Advertiser: Misr Italia Properties

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | 15 Minute City

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