Last July, Aman appeared on OOH, introducing the mobile application to the audience. This campaign is different from the brand of the financial solution, as it has a different approach to introducing paying in installments to a different target audience. This time paying in installments doesn't have to be for something serious or for a life commitment, as you can install your wedding expenses, your vacation, or even your house renovations. This is the first message of the campaign; as we mentioned previously, the application is trying to widen its users-base. The second message of the OOH campaign is a straightforward call to action “Download the application and pay in installments.” Both campaigns' colors are the same as the brand’s, which is light blue which symbolizes advertising “trust and dependability.” Aman recently announced that they are ready to invade the Saudi market in 2022, as per an interview with Mohamed Wahby, CEO of Aman Digital Payments in Daily News Egypt Newspaper that the company is currently conducting advanced negotiations with a strategic partner in the Saudi market to start the company’s operations there as part of an expansion plan. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
