Valorant is a free-to-play first-person hero shooter developed and published by Riot Games for Microsoft Windows. Teased under the codename Project A in October 2019, the game began a closed beta period with limited access on April 7, 2020, followed by a release on June 2, 2020.

With the shooter game being an adrenaline rush for desktop gamers, Riot Games launched its 3D DOOH campaign to deliver that same sensation of rush at Jumeirah Beach Residence (JBR) in November. In the DOOH, the Entertainment Video Gaming Developer raises awareness of the game and introduces a new character to the shooter game. With the Indian population making up 39.9% of the total UAE population, Harbor is introduced. Harbor is from India’s coast and storms the field wielding ancient technology with dominion over water. He unleashes frothing rapids and crashing waves to shield his allies and pummel those that oppose him. The DOOH’s campaign visuals use two DOOH spaces to showcase Harbor transforming the element that symbolizes life (Water) into a lethal weapon. The character strikes Valorant, which is surrounded by water. With his superpower, water is retracted from the visuals exciting the OOH viewers to download the game and try out a new character. 

Will the next OOH campaign showcase a new character with unique superpowers, will it introduce a new mode for Valorant gamers, or will Riot Games introduce a new game to the gamers of UAE? 

Campaign Credits

Industry: Entertainment

Brand: Valorant

Advertiser: Riot Games

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

The Art & Science of OOH

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