Aura, the new loyalty program from Alshaya Group, is designed for the UAE’s OOH audiences, as they release a brand new awareness campaign to spread knowledge about the mobile app

Aura rewards its users for spending money purchasing from their favorite stores and grants them exclusive access to experiences from a staggering array of global businesses, with different incentives and perks that are personalized and unique. It's basic and straightforward to grasp Aura. Every time a person shops, they can accrue points based on how much they spend. These points can be applied to future in-store purchases and various activities and rewards, including spa days and private shopping excursions. There are three tiers of membership with more points and, thus, more benefits. Customers in Bahrain, KSA, Kuwait, Oman, Qatar, and UAE—six of the countries where Aura is present—can spend points at any of their stores.

The tagline “It’s rewarding to be you” is followed by an explanation of the brand, “Discover Aura, the loyalty program with over 70 brands”. Some of these many brands are mentioned on the billboards, such as “H&M, Victoria’s Secret, American Eagle, Debenhams, Bath & Body Works, Shake Shack, The Cheesecake Factory, Boots,” and way more. The visuals showcase a family enjoying a delicious meal from Shake Shack, while another displays a couple joyously shopping in bliss with multiple shopping bags. 

The new campaign appeared in the second week of October, on lampposts and hoardings, in the cities of Dubai and Abu Dhabi. 

Campaign Credits

Industry: Mobile Apps

Brand: Aura

Advertiser: Alshaya Group

OOH Size: Hoarding | Lamppost

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Rewards Program

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