Over the decades, Al Ahly Sabbour established a tradition of trust with homeowners who choose the real estate developer as their destination. Throughout that period, they have completed 62 significant projects, with a total of 26000 units, serving a total of 38,000 families across a myriad of developments, including residential, retail, office buildings, touristic destinations, social, and sports clubs.

In November of 2022, Al Ahly Sabbour Developments used Outdoor Media to raise awareness for; A vibrant city located in New Cairo with something for everyone, The City of Odyssia, connecting everyone by providing a shared collective experience that engages all the senses and enriching their lives. The real estate developer used the OOH spaces to display the modern, luxurious, and well-lit posh town villas by Wood Walks at night. The night shot amplifies the beauty of the town villa, as the perfectly placed lighting highlights both the surrounding greenery and the residential space. The outcome is a synchronized view that complements the design and structure of the town villa.

Today’s OOH media marketing campaign has two objectives. The first objective is to raise awareness of the real estate developer; “Celebrating 28 Years of Happiness” with all OOH viewers in Cairo. By using vibrant and colorful colors in the OOH spaces, the company amplifies their sensations of joy with all viewers. With a great milestone of establishing a tradition of trust for 28 years with residential, commercial, and administrative property owners, the second marketing objective appears. It also advertises an in-parallel promotional campaign showcasing the; “Limited Time Offer.” The real estate developer highlights that for the special occasion, potential property buyers can purchase their next space with “0% Downpayment” and “Up to 10 Years of Installments”.   

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.


Campaign Credits

Industry: Real Estate

Brand: Al Ahly Sabbour

Advertiser: Al Ahly Sabbour

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign

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