Monginis, the bakery that is winning the hearts of all foodies out there, is back with another breakfast advertising campaign after celebrating Al Mawlid a month ago. Through this campaign. The foodservice brand, Monginis is advertising that the applicability of grabbing a sandwich for breakfast is now as easy as it can get; not only so, but they used a strong marketing tactic by applying a trending social media reel you might hear of as a way to interact and increase engagement with Monginis audience. The brand is all about putting a chuckle on foodies out there. The billboards come out in various cheerful colors, yellow, blue, purple, and pink. As per their usual style, Monginis has yet again created vibrant ad visuals full of varying hues that reflect their joyful brand identity. Adding to that, their phrase “grab your breakfast and sprint” while listing all their bakery and sandwich lines across the billboards. Now the reason behind Monginis using a trend like this one has one motive; staying up to date with current trends will help the brand identify new opportunities to better advertise their product and to ensure that more audience will become aware of what Mongins promotes. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Monginis new campaigns.
