After being away a whole year from the outdoor advertising grid, Dubai South dropped a new release in the heart of the residential district, South Bay. The ad copy features the master plan of the new project South Bay, which is going to incorporate villas and semi-detached & townhouses that are suitable for young professionals and families to have the time of their lives. The ad highlights that customers can have a 5% down payment over a 5-year payment plan that will be handed over by 2025. Starting price is 2,000,000 AED, waterfront mansions start from 8,000,000, and sizes start from 2,900 and 8,240 SQ. FT, giving potential residents an idea of the pricing and sizing. The visuals also show that its a development by the real estate mogul, Dubai South, and photographs of the compound’s interiors and exteriors grab the attention of future clients. The city of Dubai South has immense significance as it is the home to the now-operational Al Maktoum International Airport, which is the largest airport in the world when complete. The campaign has emerged on Dubai’s billboards using a die cut as a creative concept as hoarding also bridge billboard.
