Following their last pop-up on Dubai’s OOH scene for flaming star Enrico Macias, Dubai Calendar has fired up Dubai’s digital screens once more. Since his X-Factor India debut, this Pop-Indian classical crooner has won over viewers and won several awards. With successes like Bawara Mann, Kaabil Hoon, and Zindagi Kuch Toh Bata to his most recent hit, Lut Gaye, which has garnered over 930 million views on YouTube alone, he is at the peak of his career and has amassed a sizable fan following throughout the world. Jubin, a multi-talented phenomenon, just transitioned to Hollywood after releasing his most recent hit, Breaking the Rules. The entertainment brand is hand-in-hand again with Coca-Cola Arena, which is hosting the event. Jubin Nautiyal will captivate the audience for one night only in Dubai with his electric performance, which will ignite the arena. His seductive voice undoubtedly has his millions of fans swooning, just like Dubai’s OOH audience after viewing him mid-performance on the ad visuals. He will appear on the 27th of November, as etched in red on the billboards, along with the location. They pay their dues to the organizers and ticket outlets, as well. Dubai Calendar spread the new campaign across Dubai in the third week of October via digital screens.