Cartier takes off on UAE’s billboards once again with stunningly glamorous visuals of their marvelous jewelry collections. 

Following their prior appearance, the luxury jewelry brand features their ultimate love Cartier and Juste Un Clou collections in a wondrous new display spread across Dubai’s Digital screens in the second week of October. 


Cartier highlights the Juste Un Clou & Love Cartier’s precious details, perfect proportions, Precise Shapes, and Pure Lines. The Juste Un Clou and Love collections are displayed in the ads, featuring all the collection colors, including Rose Gold, White Gold, and Yellow Gold. The dynamic video feature of the stunning pieces is extremely striking as well as distinctive, grabbing the audience’s attention towards the rotating pieces as well as the collection’s strong points noted along the video advertisement. The overall vibe of the ad reflects the brand’s simplistic nature and genuine manner, calling attention to Cartier’s iconic creations.  

it’s worth mentioning that Cartier’s celebrity clientele list included an impressive number of royals and aristocrats, so much so that King Edward VII of England dubbed Louis Cartier the “Jeweller of Kings and King of Jewellers.” But Louis Cartier's list of customers is not only limited to British royals and aristocrats. He worked for Napoleon I’niece and Napoleon III’s wife, Empress Eugenie. He also sold masterpieces to the royal families of Spain, Greece, Portugal, Siam, Serbia, and Albania.

Campaign Credits

Industry: Jewelry

Brand: Cartier

Advertiser: Cartier

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Juste Un Clou | Love Cartier

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