Post Nakheel’s last outdoor advertisement, the real estate brand is back and better than ever on Dubai’s billboards, advertising their all-inclusive, stunning Palm Beach Towers. 

Whether it's a one, two, three, four, or penthouse at the Palm Beach Towers, every residence has sunny areas, outstanding kitchens, and exquisite fixtures and finishes. This means that every second one spends at home is ideal, whether entertaining guests in the roomy living and dining area or unwinding in the open, breezy balconies. There are many amenities like a yoga room, gym, sports facilities, an outdoor infinity pool, a spa, private beach access, and a boat jetty. Surrounded by the likes of restaurants and retail shops, The Palm Beach Towers are situated in the center of one of the city's most vibrant neighborhoods, at the Palm Jumeirah entrance, which makes it a shoo-in for “Investing in Palm Beach Living.” 

On bluer-than-blue ad visuals, Nakheel flaunts the gorgeous views from the towers, enticing Dubai’s OOH audiences to jump right in and hop in the blue water. Everywhere the residents turn, there are stunning views in front of them, including those of the Dubai Eye and the Palm Jumeirah, among many others, as shown on the billboards in a birds-eye view of the place and all its surroundings. “Fully furnished luxury residences by the sea”, indeed, as their ad copy declares! 

The new campaign rose up on Dubai’s roads in the second week of October through digital screens, lampposts, bridge pillars, and hoardings. 

The Art & Science of OOH

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