Fasten your seatbelts as we venture through a divine journey. Like a hidden sanctuary stretching in a distinguished location in Hyde Park West, Garden Lakes invites you to experience unmatched tranquility. Walk amidst lush gardens and venture by the lake. An integrated residence with a nature-inspired experience. A community worth a billion-dollar campaign.

This campaign debuts the first appearance of the new phase, Garden Lakes, following their last appearance, where they announced Hyde Park West. Cairo was filled with advertisements that used visuals of the tint turquoise with a hint of orange underneath; the scent of a garden emanates from this color combination. However, turquoise is ultimately renowned for its tranquil impact on audiences, which is a core objective that Hyde Park Developments desired to shadow through this campaign.

It is important to note that the 9-year installment plan with only a 5% down payment that was stated throughout the campaign is a godsend for everyone who seeks to make long-term investments.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

Campaign Credits

Industry: Real Estate

Brand: Hyde Park West

Advertiser: Hyde Park Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Garden Lakes

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