Prime Developments is one of the prominent names in the Egyptian real estate market that is known for its credibility, honesty, and commitment. The company has worked according to Egyptian and European quality standards since 2007. 

Since its establishment, Prime always look for success and uniqueness. Hence, it proved that through its high-end projects like Majra Hurghada Red Sea, Midtown Tower New Capital, View Aqua, and many more projects, which are established in different spots in Egypt.  

Following their previous campaign only two weeks before announcing Midtown Tower, the Hurghada-based developer is now back announcing a new project in Hurghada, the city of magic and beauty with a sophisticated resort, Majra Red Sea. Their campaign ads featured a background of an under-like sea view, which is a subtle hint to audiences to reveal the prime spot of the project, which is on one of the tranquil red sea beaches. The ads also illustrated some monumental buildings of luxury that can only be found in projects done by Prime Developments. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

Campaign Credits

Industry: Real Estate

Brand: Majra

Advertiser: Prime Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Hurghada | Red Sea

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