The real estate industry is known to occupy the most OOH spaces in the streets of Greater Cairo. And with the development of many residential, commercial, and administrative projects all over Egypt, we see a new real estate developer that joins the industry and occupies the OOH spaces of Greater Cairo. Anchor Development is proud to contribute to developing many projects across Egypt. In November, Anchor Developments launched its first Out-of-Home campaign to introduce the real estate development’s name to Greater Cairo’s OOH media viewers; Anchor Developments launched a branding campaign. With the OOH being a branding campaign, the real estate developer’s brand is the first thing that captures the attention of the OOH viewer as it occupies the largest area of the OOH space. Every business has a specific objective that fits the need of the potential consumer; in the case of Anchor Developments, they aim for their potential real estate buyers to feel that; “The whole universe is yours.” With the universe being the focal point of the OOH campaign’s design, colors that reflect outer space are used to amplify the sense of the whole universe belonging to the potential property buyers that purchase a space in one of Anchor Developments’ upcoming projects With the message “The whole universe is yours,” what will the real estate developers’ first project be? Will it be an administrative or commercial real estate project? Or will it be a residential project? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
