Al Marasem Developments was established in Egypt in 1997. Since its inception, it has been on a mission to become one of Egypt’s largest real estate developers, one it has been highly successful in fulfilling, cementing its status as one of the major players in Egypt’s real estate sector.

The domestic mogul started a celebratory campaign after its last appearance to mark 25 years of innovation and experience. For more than two decades, the company's activities and projects in Egypt have clearly reflected its expertise, which is now reflected in its campaigns as well.

The branding campaign’s artistic visuals used featured the sensational imagery of the monumental constructions from their different communities and projects like Moon Residences, Fifth Square, and Lake residences. We also can not forget the aesthetic design of the billboards with the sapphire blue background and golden letters; what an exquisite aroma of elegance!

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.


The Art & Science of OOH

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