Etihad Arena Strikes on UAE’s Billboards Announcing an Event for the Books, Bivol Taking on Ramirez this November

Etihad Arena Abu Dhabi is back on UAE’s billboards, following their prior campaign, announcing the WBA Light-Heavyweight World Title event LIVE this November 5th. 

The monster show coming to you live from the Etihad Arena is just around the corner. Therefore, the entertainment provider tempts the audience to get their hands on tickets now for an unforgettable experience.  The ad spaces host visuals of both opponents looking sharp and on edge, seeming ready to go against each other for the ultimate WBA Light-Heavyweight World Title. The ad background is a faded visual of Abu Dhabi, further ensuring that the event will be held at the Etihad Arena in Abu Dhabi. Some ad designs feature just one opponent while noting the website for acquiring tickets, while others highlight the event date, location, and details. The ad design is overall very competitive, adding suspense and tension between the opponents just by placing them opposite to each other, facing eye to eye. 

The campaign surfaced in Dubai's outdoor arena in the fourth week of October via Digital and lampposts.