Established in 2019, 4T is a market-leading provider in CFD trading, offering contracts for differences on hundreds of global financial markets, including Forex, Indices, Commodities, Cryptocurrencies, and Shares. The financial service provider is built for traders of all levels and experience; their award-winning trading engine offers the best pricing and liquidity, ensuring lower risk, competitive pricing, and around-the-clock trading opportunities. 

The marketing campaign’s main objective was to raise awareness of 4T services to the public. The brand used digital screensto advise people to “Think Ahead | Trade Ahead” by investing in “Indices and Commodities” on their website. The most common question Traders asks is the commission percentage per transaction. 4t advertises that the commission percentage is “Commission Free.” According to the DOOHs campaign visuals, the target audience is office employees, as we see employees in office spaces using 4T's website on their smartphones. 

The last noteworthy point is that during October, the competition in the trading OOH market has been relatively high. As we spotted 3 other competitors, plus 4T, furnishing UAE’s roads with their billboards.

Campaign Credits

Industry: Financial Services

Brand: 4T

Advertiser: 4T

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Crypto Currency

The Art & Science of OOH

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