‘Visit Petersburg’ Campaign Arrives All Over Dubai’s OOH Platform Promoting its Touristic Destinations

Expanding the network of Petersburg and its touristic attractions by using Dubai's robust out-of-home media platform for the first time.

The staff from Visit Petersburg in Dubai is all about offering advice on visiting the northern capital and advertising St. Petersburg as a major tourist destination. In addition to participating in congress and exhibition activities and seeking investors for St. Petersburg's tourism sector. 

The visuals showcase St. Petersburg's distinctive warmth and adaptability to Arab tour operators. Arab travelers can visit the Russian capital's northern region and enjoy upscale accommodations, a broad selection of fine dining establishments, concierge services that can arrange for any leisure activity, and a complete cultural schedule. The goal is to increase tourist flow from the UAE to St. Petersburg. Of course, the ad copy highlights how unique of an experience it is, featuring a call-to-action inviting people by “let’s try” and leaving their official websites to learn more about this initiative as a call-to-action. 

The campaign polished UAE’s arena as digital screens and uni-poles in the second week of October.