Sephora Empowers the UAE’s OOH Audience With “Beauty Power for All” Campaign, Featuring Andria Tayeh

Sephora has risen on Dubai's OOH scene, featuring AlRawabi School for Girls actress Andria Tayeh, the official global face of Sephora. Back on billboards, the cosmetics and personal care brand is advertising, after their previous appearance, celebrating self-expression and beauty. 

When it comes to identification, there is no "one size fits all" rule among people. Sephora has these values: we may be who we want to be, whenever we want to, from celebrating multicultural communities to promoting multifaceted identities. Sephora seeks to embody this unmistakable essence, encouraging viewers to harness beauty's limitless ability to express themselves in the purest form possible. Everyone has the right to beauty, according to the Sephora Collection. empowering everyone by offering high-quality, thoughtfully-crafted goods at reasonable costs.

The campaign showcases multiple models with diverse looks in edgy outfits. They flaunt their beauty in clean makeup, efficient skincare, and eco-friendly products. The visuals also depict some of Sephora-favorites, and their best-selling products, like the Sephora Best Skin, Ever Glow Foundation, the Sephora Size Up Mascara, and the Sephora Ultra Glow Serum. It also includes the Sephora Smoothing & Setting Powder, the Sephora Clean Skin Gel, the Sephora All Day Hydrater and the Sephora Best Skin Ever Concealer, followed by a call to action “Shop Now” under a close-up of the gorgeous Andria Tayeh, in bright red lipstick and flawless makeup. 

The first week of October was glammed up with their new, limited campaign, popping up on hoardings.