Famous actor Mohamed Sallam is back on Cairo’s OOH arena flaunting Jumia’s unmissable Black Friday offers. Following their prior campaign, Jumia Group launched the Black Friday promotional campaign, motivating the audience to go ahead and swap their old and used possessions for new, quality, low-priced ones. \r\nThe e-commerce mobile app and website’s latest showcase features Mohamed Sallam informing Cairo’s audience that it's now time to purchase everything you need. Further noting that Jumia’s ultimate Black Friday offers are running from the 4th to the 30th of November. Jumia lets the customers know that the market prices change daily; however, now is the time to buy all you need, only from Jumia. Visuals of the infamous actor range from ones of him carrying a little Jumia package to him surrounded by many while smiling excitedly. The ad copy also notes that Jumia offers free delivery throughout all governorates with anyone’s order. The Black Friday showcase is placed upon a black background, with accents of Jumia’s usual orange color, as well as purple and blue additions that add to the ad space’s vibrancy and visibility.\r\nWant to know more about Jumia’s new campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).