KFC is back once again on Cairo’s OOH Arena with a new and possibly addicting addition to their menu. Following their prior appearance, the American foodservice chain launched the KFC and CHIPSY collab, offering Cairo’s audience their crunchiest creation yet, the “Crunch Twister.” Americana Group parades the new crunch, flavor-filled twister upon Cairo’s streets, tempting the audience with bewildering visuals. The new Twister sandwich, made with fried chicken breaded with Chipsy’s potato chips, is strategically placed in the ad to tempt the audience while informing them that it's a KFC and Chipsy collab, further tempting them with a flavorsome experience. The delicious visual of the sandwich is placed upon a black background, which solely focuses on the details and precision of the sandwich and brings the visual upon it to the foreground, subsequently enticing the audience to try this mouthwatering new addition. Both KFC and Chipsy’s logos are placed clearly on the ad, in addition to a call-to-action to order the new Crunch Twister through KFC’s website or mobile app. Want to know more about KFC’s new campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
