Scan & Win From the McDonald’s App Joining the FIFA World Cup Qatar 2022, Taking Over the UAE’s Billboards!

McDonald's was just seen on the UAE’s OOH scene a few days ago advertising their Grand Chicken Spicy sandwich, and now the food service is back again with the McDonald’s App overtaking the advertising world with Fifa World Cup Qatar 2022. 

Exclusively on the mobile app, McDonald’s lovers can now benefit when buying lunch or a quick snack on the go. The ad copy explains “Amazing Prizes with a minimum order of AED 25”. “Scan & Win'' prizes like a Hyundai Tuscon or tickets to the Fifa World Cup Qatar 2022 by entering a raffle draw. To entice people, a black Hyundai Tuscon appears in the ad, next to the tickets and a cash receipt. Other fantastic prizes like a Hisense TV, Vivo smartphone, sunglasses, cups, and free fries tempt the audience to try their luck and scan their order. 

The new campaign popped up in the second week of October, on mega com, digital screens, lampposts, uni-pole, hoardings, and bridge billboards, in both Sharjah and Dubai.