Equiti is a pioneering fintech firm and a world-class provider of online trading technology and multi-asset financial products. With over 300 global specialists and 24/6 customer service in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services across various affiliates and subsidiaries.

The financial service provider’s last appearance on the streets of Dubai using out-of-home advertising was in April 2022. With April 2022’s OOH being the first campaign for Equiti, the financial service provider launched an awareness campaign with the marketing objective of inviting first-time and long-term stock traders to trade up and switch to Equiti's fintech firm. The financial service used digital OOH to advertise that “Your Opinion Matters.” Concerned about the legitimacy of the financial firm? Equiti showcased that they are; “Licensed by SCA” (The UAE Securities and Commodities Authority). 

In this month’s OOH campaign, the financial firm launched another awareness campaign. The out-of-home campaign’s marketing objective was not only to encourage potential stock traders to invest in CFD (A contract for differences), which is advertised on the digital screens as; “Trade CFDs on US30 | UT100 | US500”. But also to validate the financial firms' legitimacy by highlighting once again that they are; “Licensed by SCA.” Equiti also showcases that they are; The UAE’s Global Broker” on bridge pillars OOH spaces.   

With economic uncertainty being a bear market for traders to trade at a lower cost per stock, what will Equiti’s OOH campaign advertise next?  

Campaign Credits

Industry: Financial Services

Brand: Equiti

OOH Size: Bridge Pillar | Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

The Art & Science of OOH

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