News

Pharrell Williams Discovers Inspirational Living at ALDAR Properties’ Saadiyat Grove Abu Dhabi via Dubai’s DOOH

Rate This Campaign
Rate this CampaignRate this CampaignRate this CampaignRate this CampaignRate this Campaign
1 Review - 5.00 Stars
Pharrell Williams Discovers Inspirational Living at ALDAR Properties’ Saadiyat Grove Abu Dhabi via Dubai’s DOOH

Following their prior campaign, ALDAR is back in UAE’s outdoor digital arena hosting superstar Pharrell Williams’ journey to finding THE new cultural destination, with the sole purpose of redefining how we live and what inspires us. 

ALDAR Properties aims to create a dynamic community, catering to everyone’s needs and creating an environment where we all fit. The trusted real estate provider hosts snippets of the new video ad upon the outdoor advertising ad spaces, sharing the brand ambassador’s journey to finding the new cultural destination where “art, shopping, dining, and coworking come together in a unique development like no other.” Pharrell Williams explores Saadiyat Grove Abu Dhabi in great detail, highlighting its inspirational and highly inclusive nature. The snippets presented include visuals of a skateboarding arena, an art gallery as well as an overview of the heart of the beautiful Abu Dhabi. Such visual representation assists in inspiring the audience to believe in Saadiyat Grove Abu Dhabi as well and join their journey to perfection. 

The campaign is a fairly new one that surfaced on Dubai’s billboards in the first week of October upon digital screens.      


The Art & Science of OOH

Back To Top Arrow