Welcome to our monthly Market Insights report for September 2022, produced to showcase the OOH market; it covers the outdoor advertising activity on the roads of Greater Cairo as a reflection of the Egyptian market industries’ activities. September 2022 in Greater Cairo witnessed a decline rate of 1% in OOH activities compared to August 2022; this translates to a billboard occupancy rate of 70% in September 2022 compared to a 71% billboard occupancy rate in August 2022. This month, a good percentage of growth is noticed in Telecommunications, with a growth rate of 5% in OOH activity compared to August. A growth rate of 1% in OOH activity for FMCG is also noticed compared to August. Education, on the other hand, showed a decline rate of 3% in OOH activity compared to August 2022, and Consumer Electronics’ have also demonstrated a decline rate of 2% in OOH activity compared to August. September 2022 in Greater Cairo also witnessed a decline rate of 2% in OOH activities compared to September 2021; this translates to a billboard occupancy rate of 70% in September 2022 compared to a 72% billboard occupancy rate in September 2021. In contrast, we notice a 6% increase in the total number of billboards in Greater Cairo compared to September 2021. As we continue the year-to-year OOH activity analysis for each industry between September 2022 and September 2021, we notice that the growth rate of OOH activity for Telecom is 4% compared to September 2021 and Education’s growth rate of 1% compared to August 2021. Consumer Electronics also showed a growth rate of 1% compared to September 2021, while FMCG, on the other hand, showed a decline rate of 2% compared to September 2021. The Black/White Friday season is just around the corner. What industries do you predict will grow in OOH activities with Black/White Friday campaigns compared to September 2022? Stay tuned for the upcoming Market Insight for October 2022. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed its place on Cairo's OOH landscape this month through: https://insiteooh.com/article/6994-real-estate-took-the-lead-in-the-top-campaigns-race-other-industries-are-trying-to-snatch-the
