Building a safer community is the foundation that Kaspersky is built on; it’s a technology leader with an advanced and comprehensive portfolio of security solutions and services. It has popped up for the first time on Dubai’s prime OOH scene, sending people a message about Kaspersky and the strong cyber-immunity it is. The billboards are very straightforward and to the point; over a dark gray background is shown Kaspersky’s logo, a 25 years sign showing it is operating for a very long time, and a slogan that says “Your safety is our priority”. On a daily basis, internet users are prone to electronic threat risks, that’s why Kaspersky is up to mitigate them; they are sending a message to people through the billboard that there are more than 380,000 electronic attacks that people face, and they are stressing that Kaspersky is your bodyguard for cybersecurity protecting you from all the attacks out there translated in Arabic. The cybersecurity mogul decided to showcase its brand at Burj Khalifa on the 12th of October in a mind-blowing led display to emphasize the growing cyber threat landscape that businesses face today, as well as the importance of having a trustworthy cybersecurity partner to achieve long-term growth. The campaign was seen in the first week of October on digital screens.
