Swiss luxury timepieces manufacturer Patek Philippe Geneve is back on UAE’s billboards with a new glamorous feature, presenting the audience with the opportunity to begin their own family tradition now. Following their prior campaign, the family-owned Genevan watchmaker pieces are paraded on Ahmed Seddiqi & Sons' outdoor ad spaces, specifically exhibiting the array of models from the Calatrava line. The new ad message also highlights how Patek Philippe is not just a jewelry brand, its heritage and sophistication in the form of watches can be passed down from generation to generation, so in a way, it must be treasured. Watches like the 5227G - Calatrava and the 6119G - Calatrava are portrayed in some ads, in addition to others hosting snippets from a generations ad, reflecting how when one owns a Patek Philippe watch, it's not about owning a watch; it's about owning integrity and excellence in which you can pass on. The black and white showcase of a father and son having nostalgic moments, as well as a whole family in the ads, enhances the sophistication and worth of the ad, as well as adding a dramatic effect. The overall portrayal of the awareness messages reflects Patek Philippe’s brand identity and image, tempting onlookers to invest in such valuable and worthy assets. The campaign is a fairly new one that surfaced on Dubai roads in the first week of October upon uni-poles and digital screens.
