Sodic is a leading real estate developer in Egypt, creating over 25 years of timeless experience by developing diverse, sustainable communities. In over 25 years, the real estate developer developed various projects such as; Residential, Administrative, Commercial, Medical, And Sporting Clubs properties. Sodic has launched two parallel OOH campaigns. The first OOH campaign advertises a residential project in New Cairo that offers its residents a one-of-a-kind living experience with access to Club S, several pocket parks, and just the right location to enjoy proximity to amenities and services while maintaining the peace of an exclusive development; Vilette. The billboards for the OOH campaign display photographically and verbally the; “Verdant Scenery” and “Vivid Views.” The second in parallel OOH campaign showcases VYE, a residential project in New Zayed that offers outdoor spaces that are designed to cater to sports and community activities, all while delivering busy and vibrant living through and through. The marketing objective of Sodic is to launch an awareness campaign for the residential project; the real estate developer utilized the OOH spaces to highlight the impact potential residential property buyers might have when living in life, as they promote how life can be “Unlimited” with “a sports hub that ignites your well-being”, “a home that grows with you,” and lastly and more importantly; “a community shaped by sustainability.” What project will SODIC develop and advertise using out-of-home media next? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
