Ark Development is a product of a coalition between four Egyptian business groups, Organi Group, Al-Safi Group, Arabella Group, and Abdel-Maksoud Group. The 4 groups had long expertise in various industries such as construction, technology, pharmaceuticals, hospitality, automotive, retail, and real estate; speaking of real estate, the campaign we’re about to review is about Ark Development’s new project, The Ark Business District.\r\nin New Cairo, the project is located; it offers top-notch, bespoke penthouse offices and workspaces along with a wide array of retail, restaurants, and entertainment options in an open-air environment, all part of your everyday work-life balance. The objective of this project is to offer offices to mix functionality with aesthetics. It shows in the campaign’s message, which is “work and life intersect,” to offer the audience an overview of what this sophisticated outdoor advertising campaign is all about. The billboard followed the message, showing a clean, sleek, and chic design without exaggerating.\r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.