SAMSUNG Egypt is back on Cairo’s billboards following their prior campaign sharing all the benefits customers can now get when they purchase SAMSUNG products from Orange stores.
Samsung’s latest mobile devices have been spotlighted on Cairo’s OOH prime spots in the multinational’s latest campaign, highlighting the benefits one gain from purchasing Samsung’s new releases. A replica of both devices is strategically placed in the ads, showcasing their dynamic and flexible designs. In addition, the unmissable installment plan in collaboration with ValU is mentioned in the ad, allowing the audience to purchase either of the new mobile devices with 0% installments for up to 24 months. Furthermore, Samsung also offers consumers who purchase a 2 Z fold 4 get free spen case, or if they buy a 2 Z flip 4, they get a free cover in addition to a 1-year screen insurance warranty and Samsung Plus by Orange as well as a 4-month free subscription to Youtube Premium and a 3-month free subscription to Spotify Premium. Mentioning such incredible additives to one's purchase entices the audience to head on over to their nearest store and enjoy all the fantastic benefits that come alongside these new innovative devices. The ad design is highly similar to the coming soon campaign for the Galaxy Z Fold 4 & Z Flip 4 devices, only adding all the pros that come with each purchase.
It's noteworthy that Samsung has used the digital solution to showcase its newest devices through Zayed Digital Boards (ZDB).
Want to know more about Samsung’s new campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
Industry: Mobile Devices
Advertiser: SAMSUNG Egypt
Region: North Africa
Tags: Awareness Campaign | Spotify | Promotional Campiagn | Orange | ValU | YouTube | Zayed Digital Boards (ZDB)
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