Al Habtoor Motors is one of the leading automobile distributors in the UAE today and has become synonymous with global brands such as Mitsubishi and an impressive stable of high-end luxury cars. Driven by professionalism and high customer service standards, Al Habtoor Motors has an empowering work ethic, and its philosophy is based on the total commitment of its employees, recognized as its most valuable asset. The automotive distributor’s last appearance on the streets of Dubai via OOH advertising was 3 months ago. July 2022’s marketing objective was to raise awareness for Mitsubishi's SUVs, a car classification that is suitable for “Every Adventure”. In the OOH, Al Habtoor Motors showcase that Mitsubishi is the best Japanese SUV for value. The SUV car classification includes; Montero Sport and Pajero. In October 2022’s OOH campaign, Al Habtoor Motors launched an awareness campaign using the hoarding format to advertise their 24/7 car maintenance services at Al Habtoor Service Center located at Dubai Investments Park for Mitsubishi’s Sedans, Crossovers, and SUVs. An image of the service center with mechanics working on a Mitsubishi vehicle is the first thing that captures the eye of the OOH viewer. Occupying 25% of the OOH space, the words; “Now Open | 24/7” are visible to the billboard viewers to vividly clarify what is being offered. Curious about the cost of maintenance according to car classification? The automotive distributor advertises the service packages for Mitsubishi’s Sedans, Crossovers, and SUVs. When will Al Habtoor Motors launch its next OOH campaign? Will the upcoming campaign advertise a new model for one of the high-end luxury cars, a special discount for Black Friday, or their maintenance services in other locations? Stay tuned as we keep you posted.
