The market leader in the chicken category, as well as the preferred brand of consumers in the MENA region, Sadia, has risen again flexing all of its product line of chicken after a year of being away from the outdoor scene. Producing quality chicken since 1944, and a diverse range of products such as whole chicken, chicken parts, ready-to-prepare products, fries, and frozen vegetables that are perfect in every home. The billboard is divided into two parts. First, the products showcased on the billboard are Sadia’s chicken burger, Jumbo beef burger, mini chef popcorn chicken, broasted chicken, and the crispy chicken nugget. The other partition of the billboard showcases all the products cooked and displayed in an aesthetically pleasing way with the #1 chicken brand statement that is also translated in Arabic inside a circle frame and Sadia’s logo prominently displayed. The campaign struck Dubai’s scene in the first week of October as hoarding boards.
