ALEXBANK has launched a new outdoor campaign to advertise financial solutions for their Egyptian clients, such as their new delay of payment installments and new loans contracting terms. Including their brand slogan ALEXBANK, a real world of chances, the leading Alexandrian bank which offers one of the largest private sector branch networks in the country, has designed a campaign that represents the same client at different stages of his life: opening his business, getting married, travelling with his wife, and finally investing in his children’s education. With real photos and drawn motifs, the ads represent the financial needs of a person across an important part of his lifetime. An array of uni-pole sizes, double-decker poles and gates can be found across the city.
