You may wonder what Cristiano Ronaldo is doing on Talabat’s outdoor advertising campaign or what’s mutual between the delivery service and the superstar?
In the newest OOH campaign of Talabat, they decided to go with speed, and that’s why they chose the fastest sprinter and football player, Ronaldo. Talabat used the same captivating appearance of Ronaldo in Dubai's latest OOH campaign as well, although it had a different message than the one we’re about to review now. This campaign is ongoing, as its last appearance was in March 2022 with Ronaldo with the same message and same visuals.
The campaign was plain and straightforward, appearing in 2 versions. the first version has the superstar standing confidently in the middle of the ad and carrying one paper bag in one hand in. He’s also holding a football with Talabat's famous motif (the letter T) printed all over it. the second version is with Ronaldo sprinting wearing Talabat’s orange uniform as another way to highlight the strength point that Talabat is stressing on in this campaign. the message of the campaign is “the strongest will reach you” and “everything you want from food to groceries, leave it to Talabat,” as confident and assertive as it sounds.
Since we’re speaking about the brand’s choice of the fastest Football player out there, It’s noteworthy that the fastest of any player in FIFA World Cup 2018, Cristiano Ronaldo, was clocked at 33.95 km/h against Spain. That’s way beyond impressive!
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Industry: Mobile Apps | Courier Activities
Advertiser: Delivery Hero
Region: North Africa
Tags: Awareness Campaign | Brand Ambassador | Cristiano Ronaldo
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