Following their prior awareness campaign, Jetex is back to providing luxury travel to UAE’s audience through their seamless and comfortable private flights. The global transportation leader, Jetex, is specialized in executive aviation, providing exceptional private airport terminals, fueling, ground handling, and global trip planning. Their new outdoor campaign encourages the audience to fly privately now, ensuring a seamless yet unforgettable private flight experience with Jetex. The campaign ad space is extremely simple yet eye-catching, utilizing the brand's usual color, orange, which is known to reflect their brand identity, representing attraction, fascination, and creativity while being highly visible. The color orange is also highly used to attract the audience’s attention and entice them to want to more about the advertised product or service. The ad copy notes the brand name and the encouraging phrase “Fly private.” Jetex’s new campaign struck Dubai’s streets in the first week of October through mega-coms, hoardings, and lampposts.
