The food service favorite by both the UAE and worldwide alike, McDonald's, is back to the UAE’s outdoor advertising space in a campaign special for their Grand Chicken sandwich, spicy edition. Their last OOH campaign was a hand-in-hand collaboration with Mastercard to ease people’s experiences in orders. McDonald’s preps the UAE with the seasoned hotness that is the Grand Chicken Spicy sandwich, which can be summed up as a tasty, mildly seasoned great chicken patty placed within a 5-inch bun together with two slices of Emmental cheese, two fresh tomato slices, and our special deluxe sauce. Their fresh ingredients are highlighted with their zoomed-in visuals of the sandwich, looking delicious as ever on the billboard, with a caption that calls out to the large size of the sandwich. To emphasize the spicy tang of the sandwich, the word “spicy” is lit up in hot-red flames on the billboards, with a zesty pepper next to it. The new, limited campaign, in the first week of October, was spotted on mega com, digital screens, and lampposts in Sharjah, Dubai, and Abu Dhabi.
